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Distinctive crown-shaped Pomegranates: Royalty amongst fruits

One of the paradise fruits mentioned in the Holy Quran and described in the old testament to define the richness of the Holy Land, Pomegranates are cultivated namely in warm lands, and abundantly in the Mediterranean region.

Pomegranates’ silhouette of a usually red rind, surmounted by a distinctive crown define them as royalty amongst fruits, with their edible portion consisting of pleasantly acid flesh developed from the outer seed coat.

Over centuries, Pomegranates have been cherished for their exquisite beauty, flavor, color, and health benefits.

According to, the global Pomegranate market is valued at 208.9 million USD in 2020 and is expected to reach 322.9 million USD by the end of 2026, growing at a CAGR of 6.4% during 2021-2026.

The importance given to Pomegranate and its by-products such as pomegranate molasses is attributed in large part to the high level of antioxidant activity of many molecules naturally present in these foods including phenolic acids, tannins and anthocyanins as well as numerous minerals, particularly iron. Some of these compounds may contribute to health-promoting effects, namely protection against cancer, cardiovascular disease, diabetes, obesity, inflammations, erectile dysfunction, bacterial infections, antibiotic resistance, UV-induced skin damage, infant brain ischemia, male infertility, Alzheimer’s disease, and arthritis. Several studies have even shown that pomegranate contain much more antioxidant compounds than other common fruit which gives it its “super fruit” label.

Pomegranate molasses widely and famously used in Mediterranean cuisine is a fragrant dense syrup traditionally made by simply simmering the pomegranate juice, relying on natural fruit sugars until it reaches the desired concentration by evaporation. It is a highly nutritious product; Its high potassium and magnesium content gives it exceptional nutritional characteristics. Its sweetness is attributed to its concentration in natural sugars such as glucose and fructose; Natural sugars are processed more slowly, meaning your blood glucose level stays elevated for a longer period.

The chemical reactions that take place during the concentration of pomegranate juice contribute to the improvement of the bioavailability and the digestibility of the different compounds and also promote the formation of new compounds with many beneficial properties for human health.

The concentration step consists on pouring the pomegranate juice into a double jacket stainless steel pot and bring to a boil. Then you have to reduce the heat and let it cook very gently while mixing from time to time until a dense syrup forms lit (about 6 hours for 100 l of pomegranate juice).

More recently global studies have been shown that adding pomegranate molasses as a food condiment improves antimicrobial activity in foods.

This increase in demand for Pomegranates and Pomegranates Molasses incited Droubna to innovate and increase its production of Pomegranate products which deliver a mouth-watering condiment with natural flavours erupting in every bite.

Characterized by a ruby-colored arils and rich flavor, Droubna Pomegranates are grown in Kfarmilki region of Lebanon providing the production of superior quality Pomegranates. The Pomegranates are harvested from end of September to end of October, and are carefully handpicked and processed associated to a particular know-how outside an industrial context. 

Manufactured in small batches, Droubna cooking method is artisanal using hand tools and small machinery when necessary as well as a basic device (pH meter and refractometer) to ensure that product quality is maintained and improved. It takes 10 to 12 kg of sour pomegranate berries to produce two liters of pomegranate juice and 500 ml of pomegranate molasses.

With its balanced astringent sweet and sour taste and its silky texture Droubna Pomegranate Molasses in particular sweeten and enhance a wide range of savory dishes. These are used as an ingredient, to prepare salad dressings and marinades as a glaze and to drizzle over roasted vegetables. 

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